What Restaurant Marketing Strategies Should You Focus On?

As a restaurant owner, your main objective in creating marketing strategies and spending advertising dollars is to simply drive in new customers, and create loyal patrons who will make their way to your dining room time after time, however frequent–but as the saying goes–the more the merrier!

6 Steps to a successful Loyalty Program

6 Steps to a successful Loyalty Program

Maximizing the retention of your most profitable customer should be the primary goal of any loyalty initiative. To achieve success, the following elements must be considered:

Common Restaurant Mistakes: Avoiding Marketing Missteps

Even on a shoestring budget, consistent marketing can make the difference between success and failure.  Lets take a look at some common restaurant marketing mistakes and missed opportunities, and how you can turn them around to increase sales.

With so many brands for consumers to choose from, how can you make yours stand out from your competition? Business owners tend to view marketing as an expense. In fact, if your marketing is effective at driving new business, it should be easily your most profitable investment.

Death Knell for Loyalty Cards

What does that do for the traditional plastic card-based loyalty program? You would find it odd if the grocery store or restaurant where you just used your mobile phone for payment asks you to carry a plastic loyalty card — consumers paying via a mobile NFC chip or other similar mechanism are going to flatly refuse carrying that plastic.

10 Essentials for mobile marketing

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Congratulations, you have implemented an integrated mobile marketing program. Now what?

This brief guide shows tips and  some best practices for your mobile marketing program.

Follow these simple guide lines and you will be a success in no time.

3 Ways to Socialize Restaurant Marketing Campaigns

3 Ways to Socialize Restaurant Marketing Campaigns

Marketing is developing a whole new lexicon of terms. One of the most significant for restaurant marketers? “Socializing.” In today’s marketing lingo, “socializing” is the term for extending the reach of your direct mail, email, and ad campaigns through social media.