10 Quick Tips for Implementing a Successful Customer Loyalty Program

10 Quick Tips for Implementing a

Successful Customer Loyalty Program

Staff engagement

Let’s face it, your staff is who will be enrolling your customers and you must give them reasons that will increase their engagement with the program. Call a meeting and explain the new program. Reinforce that enrolling customers is a “win-win” situation. Constantly reinforce the program’s benefits.

Training

Don’t forget about educating your staff. If they don’t understand your program, your customers certainly will not.

The Difference Between “Like” and “Connect”

The Difference Between “Like” and “Connect”

Like

Like pages allow you to interact with your customers after they press the “like” button in Facebook. When a “Like” page is created, you are allowing your fans to join your Facebook member page. “Like” pages look and behave much like a user’s personal private profile. The users that “like” you will see your posts in their news feed

Connect

When a customer connects with you it allows automated messages related to their visits and progress through your loyalty program to be posted via their news feeds. These posts can be seen by their friends

Why Mobile Marketing?

Why Mobile Marketing?

Put your message in the palm of your customers hands.

Promote – Text Messaging
Text messages enable instant communication. According to Nielsen Ratings, over 90% of text messages are opened within 15 minutes of delivery. No other communication medium allows you to instantly reach your customers and elicit an immediate response as text – not even direct telephone calls.
Businesses Need It. Especially During A Down Economy.
In difficult economic times, it becomes extremely critical for business owners to have direct access to their customers and to be able to drum-up more business whenever they need to. By using "mobile text messaging" as a marketing tool, businesses can immediately launch UNLIMITED sales campaigns and market to their customers — easily, quickly, and with great accuracy - more than any other marketing media.
Go Card-less
A “card-less” mobile loyalty program uses a consumer’s mobile number as their “loyalty card,” text messaging with email for data collection and communication, and seamlessly integrates social media and location-based services.
It's An Important Marketing Tool In Our Mobile Culture.
Text Messaging empowers businesses to send "just-in-time" messages when it is most critical for customers to have it. With a 96% Read-Rate - which is better than Print, TV, or Email - text messaging can be used to directly reach customers anytime and anywhere to deliver marketing messages like no other communications channel can provide. The customer need not be in front of their computer to get the message.
Brand – Email Marketing
Sometimes there is more to say than what can fit in a text message. So, when a text message isn’t enough, our email marketing platform is ready to step into the spotlight!
There's A Huge Built-in Market For Your Service.
Mobile Advertising has become more affordable. It is no longer just for the the big guys! 
Potential Daily Cash Income
Drive traffic to your door like never before. Approximately 96% of text messages are read compared to 15% and lower with emails.
Real Time Tracking
Coupon redemption allows you to see how successful each campaign is. Merchants today experience 15-20% redemption rates vs. 2% or less with direct mail.
Repeat Business

Whether you are planning on opening, just opened or have been opened, the question is always the same. Where did they go and how do we get them back. Send customers who have not seen you in last 2 months some love, invite them back with a coupon and both of you will be smiling again.

How to do successful text blast

Sundrop Mobile Entry App

Sundrop Mobile Dashboard

How to change consumer mobile in Sundrop

Many times consumers may want to change their mobile number…below is a quick guide on how to just that….

1. Changing a consumers Mobile Number
2. Log into your dashboard
3. Select Virtual Terminal
4. Enter in new number
5. Go to Manager Tab
6. Enter in old phone number in transfer credits from
7. Select Transfer Credits

Remove a consumers Mobile Number

1. Once you have complete the transfer you will want to delete the old number
2. Query old number
3. Go to Manager Tab
4. Select Delete

The customer is now removed from your subscriber list

Bryans top ten Tips and Tricks for Sundrop

Bryans top ten Tips and Tricks for Sundrop

These are just a few of my tips for using Sundrop. Remember that Sundrop is not just a replacement for a punch card. It’s a tool used to drive business to your door.

1. Set your goals-Without goals you won’t know where you are going or why. So set those goals and set them early.

2. Define your message: What tone and angle are you going to take to inspire your target audience to return

3. Promote from top down-The enthusiasm of your customers will never rise above the enthusiasm of your team. Joel Manby. Discuss your loyalty program with your team members. Get them excited and more importantly let them see you excited.

4. Follow the golden rule-Don’t blast too much, a good rule of thumb is no more than twice a week. Also look at your message, how would you respond if you received the same message

5. Monitor your dashboard-Great for show and tell...a quick thumbnail view on the success of your loyalty program.

6. Segment your list- Using the graph Days between visits target those that have not been there in 3-6 mos. Letting customers know you miss them.

7. Gather demographic information through registration we can gather birthdays and anniversaries allowing consumers to receive special coupons.

8. Spread the word about promotions and coupons- Send information about upcoming specials and a coupon directly to your customers phones.

9. Keep valuable customers "in the know"-Create a loyalty program and make your key members feel like they receive offers above everyone else.

10. Reach customers in real time- Send your message just a that right time-right before the busy lunch or dinner hour, when your members are deciding where to eat. Hint-Use the schedule capability within the text

4 Steps to a Successful Text Blast

Here are 4 easy steps to successful Text Blast

1. Select Automatically Generate Coupon
2. Enter in the coupon
3. Identify your location
4. Type your message you want your customers to see

Points VS. Visit Campaigns

Many times I get asked what is the difference between a Points based campaign vs. a visit based campaign. Below is a quick overview of the different camaigns that Sundrop Mobile offers.
A Visit based campaign
What is it? In its simplest form is a punch card style program.A consumer is reward visting so many times.
How does it work.? Each time a customer comes in they give their mobile number and we track each visit. They are given status updates each time they come in. When the goal is reached (ex Visit 10 times and get a free Drink) the consumer will be texted the reward.
A Points based progam
What is it? It works by rewarding the consumer for money they spend. Spend $30 and get a free Yogurt is an example.
How does it work? Each time customer comes in they provide their mobile number to the cashier.Customers are then given status updates each visit via SMS Text. This method is only avaialbe when your loyalty program is integrated in with your program. A points based program rewards customers for value spent vs. and attendance record.

Phases of Mobile Marketing

Two many times merchants get focus on the 1st phase of the program, with list building or adding people to their subscriber database. While this is ok to be for awhile we do need to move into other phases of Sundrop to see the full benefit. So lets take a look at the 3 phases of Sundrop.







Phase 1- List Building
Building your opt in database can be challenging, but Sundrop can help you quickly build your list. In just a few months you can have several thousand in your opt-in database.

Phase 2- Marketing to the list
No that you have data from your consumers such as cell number, Birthday, anniversary, last visit its time to market to them. Be sure to segment your list to zero in on your target. No more spray and pray here. Don't forget to set your goals! Without this phase you have a very expensive punch card program, by engaging in the marketing phase you can you the next phase "ROI".

Phase 3- Return on Investment
From your dashboard you can see redemption rates and revenue generated in real time! Watch and compare each text campaign and see the revenue come in!