Phases of Mobile Marketing

Two many times merchants get focus on the 1st phase of the program, with list building or adding people to their subscriber database. While this is ok to be for awhile we do need to move into other phases of Sundrop to see the full benefit. So lets take a look at the 3 phases of Sundrop.







Phase 1- List Building
Building your opt in database can be challenging, but Sundrop can help you quickly build your list. In just a few months you can have several thousand in your opt-in database.

Phase 2- Marketing to the list
No that you have data from your consumers such as cell number, Birthday, anniversary, last visit its time to market to them. Be sure to segment your list to zero in on your target. No more spray and pray here. Don't forget to set your goals! Without this phase you have a very expensive punch card program, by engaging in the marketing phase you can you the next phase "ROI".

Phase 3- Return on Investment
From your dashboard you can see redemption rates and revenue generated in real time! Watch and compare each text campaign and see the revenue come in!