Bryans top ten Tips and Tricks for Sundrop

Bryans top ten Tips and Tricks for Sundrop

These are just a few of my tips for using Sundrop. Remember that Sundrop is not just a replacement for a punch card. It’s a tool used to drive business to your door.

1. Set your goals-Without goals you won’t know where you are going or why. So set those goals and set them early.

2. Define your message: What tone and angle are you going to take to inspire your target audience to return

3. Promote from top down-The enthusiasm of your customers will never rise above the enthusiasm of your team. Joel Manby. Discuss your loyalty program with your team members. Get them excited and more importantly let them see you excited.

4. Follow the golden rule-Don’t blast too much, a good rule of thumb is no more than twice a week. Also look at your message, how would you respond if you received the same message

5. Monitor your dashboard-Great for show and tell...a quick thumbnail view on the success of your loyalty program.

6. Segment your list- Using the graph Days between visits target those that have not been there in 3-6 mos. Letting customers know you miss them.

7. Gather demographic information through registration we can gather birthdays and anniversaries allowing consumers to receive special coupons.

8. Spread the word about promotions and coupons- Send information about upcoming specials and a coupon directly to your customers phones.

9. Keep valuable customers "in the know"-Create a loyalty program and make your key members feel like they receive offers above everyone else.

10. Reach customers in real time- Send your message just a that right time-right before the busy lunch or dinner hour, when your members are deciding where to eat. Hint-Use the schedule capability within the text

4 Steps to a Successful Text Blast

Here are 4 easy steps to successful Text Blast

1. Select Automatically Generate Coupon
2. Enter in the coupon
3. Identify your location
4. Type your message you want your customers to see

Points VS. Visit Campaigns

Many times I get asked what is the difference between a Points based campaign vs. a visit based campaign. Below is a quick overview of the different camaigns that Sundrop Mobile offers.
A Visit based campaign
What is it? In its simplest form is a punch card style program.A consumer is reward visting so many times.
How does it work.? Each time a customer comes in they give their mobile number and we track each visit. They are given status updates each time they come in. When the goal is reached (ex Visit 10 times and get a free Drink) the consumer will be texted the reward.
A Points based progam
What is it? It works by rewarding the consumer for money they spend. Spend $30 and get a free Yogurt is an example.
How does it work? Each time customer comes in they provide their mobile number to the cashier.Customers are then given status updates each visit via SMS Text. This method is only avaialbe when your loyalty program is integrated in with your program. A points based program rewards customers for value spent vs. and attendance record.

Phases of Mobile Marketing

Two many times merchants get focus on the 1st phase of the program, with list building or adding people to their subscriber database. While this is ok to be for awhile we do need to move into other phases of Sundrop to see the full benefit. So lets take a look at the 3 phases of Sundrop.







Phase 1- List Building
Building your opt in database can be challenging, but Sundrop can help you quickly build your list. In just a few months you can have several thousand in your opt-in database.

Phase 2- Marketing to the list
No that you have data from your consumers such as cell number, Birthday, anniversary, last visit its time to market to them. Be sure to segment your list to zero in on your target. No more spray and pray here. Don't forget to set your goals! Without this phase you have a very expensive punch card program, by engaging in the marketing phase you can you the next phase "ROI".

Phase 3- Return on Investment
From your dashboard you can see redemption rates and revenue generated in real time! Watch and compare each text campaign and see the revenue come in!