These are just a few of my tips for using Sundrop. Remember that Sundrop is not just a replacement for a punch card. It’s a tool used to drive business to your door.
1. Set your goals-Without goals you won’t know where you are going or why. So set those goals and set them early.
2. Define your message: What tone and angle are you going to take to inspire your target audience to return
3. Promote from top down-The enthusiasm of your customers will never rise above the enthusiasm of your team. Joel Manby. Discuss your loyalty program with your team members. Get them excited and more importantly let them see you excited.
4. Follow the golden rule-Don’t blast too much, a good rule of thumb is no more than twice a week. Also look at your message, how would you respond if you received the same message
5. Monitor your dashboard-Great for show and tell...a quick thumbnail view on the success of your loyalty program.
6. Segment your list- Using the graph Days between visits target those that have not been there in 3-6 mos. Letting customers know you miss them.
7. Gather demographic information through registration we can gather birthdays and anniversaries allowing consumers to receive special coupons.
8. Spread the word about promotions and coupons- Send information about upcoming specials and a coupon directly to your customers phones.
9. Keep valuable customers "in the know"-Create a loyalty program and make your key members feel like they receive offers above everyone else.
10. Reach customers in real time- Send your message just a that right time-right before the busy lunch or dinner hour, when your members are deciding where to eat. Hint-Use the schedule capability within the text
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