Death Knell for Loyalty Cards

What does that do for the traditional plastic card-based loyalty program? You would find it odd if the grocery store or restaurant where you just used your mobile phone for payment asks you to carry a plastic loyalty card — consumers paying via a mobile NFC chip or other similar mechanism are going to flatly refuse carrying that plastic.

10 Essentials for mobile marketing

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Congratulations, you have implemented an integrated mobile marketing program. Now what?

This brief guide shows tips and  some best practices for your mobile marketing program.

Follow these simple guide lines and you will be a success in no time.

3 Ways to Socialize Restaurant Marketing Campaigns

3 Ways to Socialize Restaurant Marketing Campaigns

Marketing is developing a whole new lexicon of terms. One of the most significant for restaurant marketers? “Socializing.” In today’s marketing lingo, “socializing” is the term for extending the reach of your direct mail, email, and ad campaigns through social media.