3 Ways to Socialize Restaurant Marketing Campaigns

3 Ways to Socialize Restaurant Marketing Campaigns

Marketing is developing a whole new lexicon of terms. One of the most significant for restaurant marketers? “Socializing.” In today’s marketing lingo, “socializing” is the term for extending the reach of your direct mail, email, and ad campaigns through social media. 

Many restaurant owners have come to rely on social networking sites  for cost-effective marketing. Facebook, Twitter, Foursquare, and other social networking sites help brands connect with customers, start conversations, drive response to promotions, and cultivate word of mouth.

According to a survey by StrongMail in December 2011, more than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012.

                                                                                                                             

With a delivery point of sale system, you have access to a rich database of customer contacts and purchase history for targeted marketing. But you can give your print and email marketing new legs by integrating social media.

Use the Mobile-With an integrated marketing solution such as Mercury Loyalty you can capture the mobile number of your customer right from the POS. This updated version of the punch card allows you to capture the mobile for the loyalty program with no additional hardware needed.

Add social media links to your mail and email pieces. Extend the reach of your marketing promotions with cross-platform messaging and links. By adding social media links to your emails, you can drive potential customers to your social outlets and give them new ways to connect with you and take advantage of your promotions.

Make sharing easy. Ask for “Likes” on Facebook—and add Facebook and Twitter share links to your website and email promotions. Make it as easy as possible for your audience to spread your messages through their own social channels.

Smart integration of social media can significantly extend the reach and sales impact of your paid marketing campaigns. How are you incorporating social media into your marketing plan?